How can I find a company's advertising expenditures?
Detailed instructions on accessing the databases and how to pull out the expenditure information from each database is provided below.
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LexisNexis Uni
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Mergent Online
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eMarketer
To access the library databases:
1.) Go to http://library.pepperdine.edu and click on the magnifying glass icon for databases/e-journals
2.) Locate the database (LexisNexis Uni, Mergent Online, eMarketer) from the alphabetical listing or by selecting Databases by Subject>Business/Economics.
Searching in LexisNexis Uni
LexisNexis Uni contains access to the Advertising "Redbooks", both the Standard Directory of Ad Agencies and International Ad Agencies as well as the Standard Directory of Advertisers and International Advertisers.
Listed within the company profile of the Standard Directory of Advertisers and International Advertisers is information about ad expenditures and the company's revenue. With access to these figures, it is easy to calculate the advertising %TR (divide the advertising budget over the company's revenue).
10-K Reports will often contain advertising expenditures. You can access 10-K reports for public companies in either the S&P Net Advantage database or the company's Investor Relations website. Search the reports with the word "advertising."
The Library's Statista database will sometimes contain advertising expenditures for companies.
- Search with the name of the company and the word advertising